Running an online business today is more challenging than ever. Audiences have "seen it all" and they are no longer willing to buy simply because you present a great service or product.
It's not enough to know your target market inside-out.
It's not even enough to have a marketing machine that tells everyone about you and how you're the greatest secret around.
Why? because people want to relate to other people. They want to know who is the human behind the brand, and they want to know something about your values and behaviors.
That's why today, more than ever, your business needs The Power oF STORIES.
Stories are hardwired into us as humans. Stories are how we connect with each other, how we relate to others, how we learn, how we see ourselves.
Once you touch someone with a story, they'll be connected to you in a way that no other means can accomplish. And that likely means they'll want to buy, too.
Even if you think stories wouldn't work for your particular niche and even if you don't consider yourself a writer, adding stories to your content can absolutely be a game-changer!
When I started my first online business fifteen years ago, I had no idea what I was doing. I posted recipes for fun, and because I've always written stories, I told a story around each recipe--where I found it, why it was important to me, how it fit into my life at the time.
I couldn't believe how quickly my audience grew! Without realizing it, I was creating a personal connection with my readers, one that had them coming back daily to read my content.
Within a few months, I was seeing more than 100,000 views per month on my blog. Posts would receive dozens of comments, and readers started emailing me about the stories I told.
But the best part? My audience was so connected that when I finally launched my first product, a self-published cookbook, it became a bestseller overnight and even caught the eye of Ellen DeGeneres, who recommended it on her site. An agent and two traditionally-published books followed.
That's the power of stories to transform your content.
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