Running an online business today is more challenging than ever. Audiences have "seen it all" and they are no longer willing to buy simply because you present a great service or product.
It's not enough to know your target market inside-out.
It's not even enough to have a marketing machine that tells everyone about you and how you're the greatest secret around.
Why? because people want to relate to other people. They want to know who is the human behind the brand, and they want to know something about your values and behaviors.
That's why today, more than ever, your business needs The Power oF STORIES.
Stories are hardwired into us as humans. Stories are how we connect with each other, how we relate to others, how we learn, how we see ourselves.
Once you touch someone with a story, they'll be connected to you in a way that no other means can accomplish. And that likely means they'll want to buy, too.
Will stories be helpful for you and your business? They will if:
Even if you think stories wouldn't work for your particular niche and even if you don't consider yourself a writer, adding stories to your content can absolutely be a game-changer!
When I started my first online business fifteen years ago, I had no idea what I was doing. I posted recipes for fun, and because I've always written stories, I told a story around each recipe--where I found it, why it was important to me, how it fit into my life at the time.
I couldn't believe how quickly my audience grew! Without realizing it, I was creating a personal connection with my readers, one that had them coming back daily to read my content.
Within a few months, I was seeing more than 100,000 views per month on my blog. Posts would receive dozens of comments, and readers started emailing me about the stories I told.
But the best part? My audience was so connected that when I finally launched my first product, a self-published cookbook, it became a bestseller overnight and even caught the eye of Ellen DeGeneres, who recommended it on her site. An agent and two traditionally-published books followed.
That's the power of stories to transform your content.
It's much easier than you think. Stories are all around you--you just need to know how to find them and share them effectively. I can help with that!
I've been writing stories since I could hold a pen. When other kids played outside, I often chose to stay at my desk and write a story, play, or novel. After completing my PhD in English, I taught literature for 25+ years, further deepening my understanding of how stories are made and how they play a role in our lives. And when I started my online business, I used stories daily to promote my work and my brand.
Telling stories is a natural skill for most of us--it's just that we forget what we already know when it comes to transferring those skills to the context of our businesses. But I'll show you how to tap into your natural storyteller!
It all happens LIVE on Wednesday, April 19th (and you get to keep the replay if you can't make it live!)
Here's what you'll get in this info-packed workshop:
It doesn't have to be scary! Using stories can be fun. It's a chance to tap into your creativity and share some real moments with yur audience. In this workshop, we'll cover it all--and I promise it will be fun! Once you get going with stories, you're going to love sing them, and may wonder what took you so long.
It's time to tap into your inner storyteller. Won't you join me?
We meet on WEDNESDAY, APRIL 19, 2023 at 12:00 noon ET.
GRAB IT FOR JUST $79!